India Pioneers Eco-Friendly Winterwear with Milkweed Fibre Innovation
The city of Ludhiana is set to become a hub for sustainable winterwear as textile firms begin integrating milkweed fibre into their production. Developed by the Northern India Textile Research Association (NITRA), milkweed fibre—known locally as Akk or Buddhi Mai—offers twice the thermal insulation of wool while being significantly lighter. After 20 years of research,…

