French Senate Backs Law to Curb Ultra-Fast Fashion
On June 10, 2025, the French Senate overwhelmingly approved a law targeting ultra-fast fashion platforms such as China’s Shein and Temu, imposing advertising bans and new environmental obligations. The legislation seeks to address the environmental harm caused by mass-produced, low-cost clothing and introduces specific restrictions for non-EU platforms. The Senate version distinguishes between “ultra” fast…

