ISO 20252 Market, Public Opinion and Social Research Management System
Demonstrate the reliability of your market and public opinion research and increase your reputation and customer satisfaction with ISO 20252 Market, Opinion and Social Research System, Including Analyses and Data Analysis. Contact our experts now!

ISO 20252 What is a Market, Opinion and Social Research System, Including Analytics and Data Analysis?
In our country and in the world, research is conducted on many subjects and these researches are shared with the public, certain segments of the public or only private institutions. The researches share data on behalf of both institutions and the public or relevant stakeholders, and provide an infrastructure for strategy studies as they provide data in many areas.
The ISO 20252 Standard has been published and developed by the International Organization for Standardization (ISO) to set out the terms, definitions and service requirements for service providers that provide insights and data analysis, including market, public opinion and social research.
The most current version of the standard published by ISO was published in 2019 as ISO 20252:2019.
Basic Principles of ISO 9001 Quality Management System
With this standard; It is aimed to facilitate the establishment of global and consistent industry standards applicable to national and international markets in the field of market, public opinion and social research, to pave the way for continuous improvement of research, and to follow a structure that will ensure harmonization with other existing national standards and industry codes.
ISO 20252 also supports institutions and organizations to ensure access to the right data with an appropriate system. This standard applies to organizations that attach importance to market, public opinion and social research, use and benefit from these methods in various methods.
Maintaining Reputation
Utilizing internationally recognized standards to access accurate data during service delivery to customers through a systemic perspective will increase customer confidence.
Sustainable Trust
It allows you to show stakeholders that the data provided by your organization by applying this standard passes through a systematic filter and that you perform their analysis in this way.
Competitive Advantage
By accessing and securing the right data, it enables you to gain a competitive advantage in the sector and increase your chances of entering new markets and get ahead of your competitors.
Improving Customer Satisfaction
Applying an internationally recognized standard in providing accurate data provides a different level of satisfaction for the customer.
Subcontractor Management
In studies where the principle of confidentiality is very important, it provides evidence that you attach importance to information security in the use of subcontractor institutions and individuals and that your research data is under protection.
Management of Legal Requirements
Ensures that legal requirements are prioritized in the work carried out and that the work is managed in a way to meet legal requirements.
Register Your Quality and Stand Out from the Competition
Get professional support in your ISO 9001 Quality Management System certification process with our expert staff. Increase customer confidence and step into sustainable growth by contacting us now.

ISO 9001 Quality Management System Certification Process
Organizations wishing to obtain ISO 20252 Market, Opinion and Social Research System Certificate, including ISO 20252 Analyses and Data Analysis, after establishing the system, certification is carried out as follows.
Certification Audit:
Completion of the certification audit in two phases;
Phase 1 Audit: General review of the company’s documentation prepared within the scope of ISO 20252 Market, Opinion and Social Research System, including Analyses and Data Analysis.
Stage 2 Audit: On-site inspection of the company’s documentation applications prepared within the scope of the Market, Opinion and Social Research System, including ISO 20252 Analyses and Data Analysis, and identification of appropriate and potentially inappropriate issues.
Corrective Actions, Follow-up Audit and Certification:
o If nonconformity is detected in the Stage 2 Audit, ISO 20252 Market, Opinion and Social Research System, Including Analyses and Data Analysis Certificate of Conformity is issued after the nonconformity is closed by the organization applying for certification or by the certification body with a follow-up audit, depending on the type and size of the nonconformity.
Surveillance Audits:
Surveillance audits are audits conducted in the second and third years after the certification audit. In surveillance audits, it is determined that the organization’s processes continue correctly after certification.
If nonconformity is detected in the surveillance audit, it is decided to continue the ISO 20252 Market, Opinion and Social Research System Conformity Certificate, Including Analysis and Data Analysis, after the nonconformity is closed by the organization audited or by the certification body conducting the audit with a follow-up audit, depending on the type and size of the nonconformity.
Periodic surveillance audits are mandatory for the continued validity of the ISO 20252 Market, Idea and Social Research System Standard Certificate, including ISO 20252 Analyzes and Data Analysis, and to determine that the organization’s system continues to comply with the standard. These periodic surveillance audits are 1st Surveillance and 2nd Surveillance audits. The first of these surveillance audits must be completed within 12 months after the Stage 2 audit and the second within 24 months after the Stage 2 audit.
Recertification Audit:
It is a type of audit conducted in the fourth year after the Stage 2 audit and conducted to organizations that have implemented the ISO 20252 Market, Opinion and Social Research System Standard, including Analyses and Data Analysis, and have undergone the first certification audit. As in Stage 2, 1st Surveillance and 2nd Surveillance audits, documentation and application control of the organization is carried out by on-site audit.
Why Do You Need ISO 20252?
ISO 20252 is an international standard that demonstrates that your market, opinion and social research processes, including analytics and data analysis, are managed in a secure, sustainable and systematic way. It builds trust with your clients and stakeholders by demonstrating the methodological integrity, data security and managerial control of your research activities.
- Systematic and traceable management of research processes
- Ensuring data security and confidentiality
- Improving methodological consistency and quality of analysis
- Effective management of operational and ethical risks
- Strengthening stakeholder and customer trust
- Protecting and enhancing corporate reputation
- Compliance with legal and sectoral requirements
- Gaining credibility in international markets
- Gaining competitive advantage
- Sustainable improvement of service quality

